Hospital Marketing Strategy and Plans – 20 Tips and Tricks by Hopeland Healthcare
Hospital Marketing Strategy – Grow your online presence and patients’ equitation by Hopeland Healthcare .
The key goal of the majority of hospitals is to provide high-quality care to their patients as quickly and efficiently as possible. A smaller patient population can pose an enormous hindrance to the operations and expansion of the institution. But do you know how to promote hospital through digital marketing? Below, we are sharing few Hospital Marketing Strategies which are crucial to the growth of Online Presence in today’s Digital World.
in this article , we will discuses some top 20 hospital marketing ideas in India.
1. Create your Hospitals and its services Strong Online Presence
Creating a Hospitals Online Presence is a beginning of your online marketing for hospitals . Online Presence includes ..
- Creating a Dynamic Website
- Google Business
- Creating Profile on Local Hospital Search Engine sites like Justdial, sulekha etcs
- Create Profile in Doctors Search Engine sites , like Practo, Lybrate , Sehat , docdoc and others.
- Create Social Media Channels like Facebook , Instagram, Twitter, LinkedIn
- Post Regularly on all Social Media Channels and keep your audience engage
- Write Healthcare Blogs and submit on various healthcare websites with your hospitals brand name
All this will help your hospital in creating strong online presence on Google.
2.Starts Hospitals Online Reputation and trust Building
As per Healthcare Marketing Consultant Mr. Kaushal Pandey | hospital branding ideas is very very important for any business including the Hospitals and Doctors.
Just think in a way that – If any patients needs a treatments or surgery and if he founds your hospital on Google then what will encourage him / her to choose your hospital? The answers is trust.
Following activities will help your hospitals in trust building.
- Shoot Video Testimonials of Happy Patients
- Shoot Videos of Special and Complicated Cases and upload on website and Social Media Sites.
- Shoot Pre and Post patients videos .
- Celebrate festivals with patients and upload videos and photo of the same on website and social medial channels
- Shoots Doctors Videos on particular disease of each departments.
- Upload Animated videos of all your hospitals services .
- Explain Patients Rights
- Do online presence and online branding of doctors who are associates with the hospital.
Video gives more engagements , hence Video Marketing for doctors is very important.
3. Keep Your Online Hospital Listings Complete and Accurate
It is vital that when people search for your business on the internet, they are able to find your correct name, address and telephone address (NAP). Search engine crawlers need to ensure that your contact information is correct all over the internet platforms. Inconsistency in NAP could hamper the effectiveness of your search engine optimization strategies and make it harder for clients to find you on the internet. This Search Engine Optimization strategy helps Hospital Websites rank in the first page of Google Search.
4. Increase Your Social Media Presence
It is important to be active on major social media platforms as, if your hospital isn’t active on these popular social media platforms, it implies that you’re not providing the best treatment. According to research done by Pew Research, majority of people use one form or other social network and patients conduct extensive research regarding hospitals and examine the social media pages. Through this they are able to find out more about the hospital. Being active on social media also gives an opportunity to you to engage with patients and improve it too. Social Media Marketing for Hospital is an important part of the overall digital marketing for hospital. Keep your patients engage by uploading Engaging Contents on regular basis.
5. Highlight Best of your Services and Technology , Highlight why you are best then others.
You’re may know that you are providing the best care over your competition. But, do potential patients know the reasons why your hospital is different? There could be many points which are making you stand out – excellent customer experience, a team of highly trained doctors, or an up-to-date facility, however, nobody will ever know that unless it is being put in front. Through an entire marketing plan, make sure to clearly state your company’s name and distinguishing features, to make the potential patients understand what benefit they are getting over your competitors. Ask your patients to provide valuable feed backs on all major online platform through reviews including video testimonial. Video testimonial have a major role in converting the patients. opt for more patient’s video testimonial but do not forget to take patients consent in writing before uploading it online.
6. Make a First Impression by launching a user-friendly website
For every digital marketing strategy for hospital, website is a must. For any business, website is the front face including Hospital Website . Since one of the very first interaction of your hospital with the patient is going to be through the website only, you should maintain an efficient and Up To Date website that offers a positive online experience. Make sure your site is speedy in loading and that your site’s pages provide visitors with the information they’re looking for. Also make sure to clearly highlight hospital contacts, addresses and method to reach your hospital.
Your website should include following information’s
7. Optimize Your Website for Search Engines- That rank on first page in Google Search.
If a potential patient is searching for your service, then is your website appearing on Google or not? In case it is not then you are losing many potential patients. Google is the number one platform where people are looking for information they need or want. Patients look for the most suitable hospital for their requirements on google and thus you must get Your website SEO done today with the Hospital SEO Experts to get it listed among the top searches.
8. Rank top on Google Map / Google Business
Google Business is the highest lead generation as compare to any Business Directory sites either its Free or Paid like Practo, Justdial , Sulekha, reason behind this is Google Map comes on top of all this business directory site.
But Just Creating a Google Map / Google Business is not sufficient to get patients enquiries, the most important thing is appearing top in first three listing of Google Map when patients searches for hospitals.
Appearing in First Top pack in Google Map is depends on 200 Google SEO factors and it needs SEO expert. You can hire a Google Business Services Provider agency or a Healthcare Marketing Agency to rank your website in first three pack of Google Map to get maximum patients enquiries | Kaushal Pandey.
9. Increase Your Social Media Presence
It is important to be active on major social media platforms as, if your hospital isn’t active on these popular social media platforms, it implies that you’re not providing the best treatment. According to research done by Pew Research, majority of people use one form or other social network and patients conduct extensive research regarding hospitals and examine the social media pages. Through this they are able to find out more about the hospital. Being active on social media also gives an opportunity to you to engage with patients and improve it too. Social Media Marketing for Hospital is an important part of the overall digital marketing for hospital.
An efficient hospital digital marketing strategy includes website optimization for search engines. Optimizing the site to appear in the first position of results is an important plan to include in your hospital marketing ideas. If your site is at the first position on the first page of a Google search, you will start receive more traffic to your site which improves the chances of getting new patients.
10. Utilize Paid Advertising to Increase Online Visibility
It’s a fact that having an organic search result that ranks top in results is vital to the growth of your hospital. However, gaining a listing above organic results with pay-per click (PPC) advertisements can be a game changer. Making use of PPC advertisements in your hospital’s digital marketing strategy will help to reach your market quicker, because you control which results, they appear in. It’s a sure way to focus precisely on the patients you’re searching for.
11. Stay connected with patients via whatsapp , email, Facebook Messenger
A common mistake in reaching potential or existing patients is the ignorance of use of whatsapp and email marketing in the hospital marketing plan. The monthly publication of a newsletter can be an excellent option to increase engagement of the patients. Updates on health newsand other information that is relevant such as hospital activities or a fundraiser or even an information on an approaching flu season could improve the engagement. Send festivals greetings and Birthdays wishes and offers via whatsapp and keep your patients engage.
12. Include Mobile Marketing into Your Strategy
Mobile usage is increasing and a recent study also revealed that majority of users use mobiles when they are searching for the latest news via social networks, checking email or surfing the internet. The digital marketing strategies must make sure that your website is responsive to mobile devices since it provides users to have a pleasant experience while they search to find the appropriate healthcare facility for them.
13. Deliver Engaging and Relevant Content
Building a credulous relationship between your hospital and potential patients is essential to growing your practice. The creation of relevant and quality content such as blog posts, emails videos, newsletters, or any other type of content marketing could help build these relationships. By providing permitted health information and a comprehensive collection of resources to your clients, you’ll make yourself known as an authority in your field. An inclusion of it in the hospital advertisement ideas will ensure that your patients are able to trust you with their health issues. Start writing blogs , creating videos , socail media post which will help you to marketing of hospital services online.
14. Take Benefit of Video Content Marketing
Having to read a large amount of text in blogs can be exhausting for many, to the point that they may leave your site. Using videos to promote content could help in this regard as it provides an engaging and attractive form of information for users to gain from.
Involve nurses, physicians as well as others in the staff to produce videos that are informative. It could be like a simple healthcare expert descriptive the benefits of vaccinations or sharing tips for preventing illness. This will benefit the healthcare marketing.
15. Get Patients' Feedback
As the patients aren’t often willing to share their experience with their patients particularly at the office, you can set up a system that collects feedback on a regular basis. The hospital’s digital marketing plan must involve communicating approaches with your patients to find out how their appointments went as it will give you valuable data regarding your hospital’s communication, professionalism, environment and appointment management. This will also show your patients that you’re dedicated to their treatment and will work to improve the overall experience of patients.
16. Ensure Your Online Reputation is Accurate
Patients trust healthcare professionals who can provide top-quality healthcare. They study and review the online reviews for hospitals they’re contemplating before making any type of commitment. If the reviews are favorable, it will be crucial in helping potential patients select the finest hospital.
Star ratings of patients, reviews frequency, and number of reviews can be a factor in the decision-making process. The marketing strategy for hospital must include strategies to address this point. People will always select a hospital that has hundreds of reviews and excellent ratings than one with just a few reviews. Make use of the online tools for managing your reputation to build positive reviews as well as address patients their queries.
17. Build a Retention Plan to Reach out to unsatisfied patients
It is appealing to overlook the negative feedback and only concentrate on positive reviews. However, it is important to address poor reviews and negative experiences from patients. Cooperate with colleagues to make sure that there is a system to reach out to patients who are unsatisfied. Responding to the negative reviews will help you avoid being unable to retain important patients. Reach out to an unhappy patient by implementing a retention strategy in your hospital’s digital marketing strategy.
18. Create Strong Relationships with Your current patient base
In addition to receiving feedback from your patients, it’s also important to stay in contact and build lasting connections with existing patients. It makes it more likely that patients will come back to the hospital you run in the future, and recommend your hospital to family and friends too. Be sure that the staff and healthcare providers are building a relationship with patients. It could be as simple as sending a birthday or holiday card to let them know that you’re thinking of patients! It is a nonnegotiable strategy that is beneficial to the customers and serves well in the healthcare digital marketing strategy.
19. Build a Retention Plan to Reach out to unsatisfied patients
It is appealing to overlook the negative feedback and only concentrate on positive reviews. However, it is important to address poor reviews and negative experiences from patients. Cooperate with colleagues to make sure that there is a system to reach out to patients who are unsatisfied. Responding to the negative reviews will help you avoid being unable to retain important patients. Reach out to an unhappy patient by implementing a retention strategy in your hospital marketing strategy.
20. Hire a Digital Marketing Agency who are Expertise in Healthcare / Hospital Marketing .
There is huge difference between the Normal Digital Marketing Agency and Healthcare Digital Marketing Agency Expertise. Digital Marketing Agency for Hospital understands the medical terminology , they are having inhouse Healthcare Contents writer, they understands the medical terminology , patients behaviors and capable to target the target audience who are looking for your services on the internet. , Running of your hospital, providing top-quality service to your patients and developing an effective hospital marketing plan can be intimidating. Employing an efficient hospital-specific marketing firm is a fantastic option to lessen some of the stress. A healthcare marketing agency is a specialized firms can help you get more leads as well as manage your web presence while you concentrate on providing the best services for your institution.
Online Presents and Online Reputation and Online Engagements – these three are the key factors online patients generation.
As the internet has become an essential instrument in everyone’sroutine lives, your institution must leverage it to expand your patient base further. Follow these 20 hospital marketing strategies for marketing your hospital by engaging a specialist hospital marketing firm to improve gaining new patients.
Kaushal Pandey is the founder of Hopeland Healthcare, a dedicated Digital Marketing Agency for Healthcare Professionals. An expert in marketing for hospital and health care institutions, he assists small and medium-sized healthcare businesses in developing their online marketing strategy that focuses on building a loyal patient base and increasing the acquisition of patients. He believes in improving the patient experience as the most important factor to a successful healthcare business that can be achieved with the proper marketing strategy implemented.